Sökning: "Anna Fyrberg Yngfalk"
Hittade 1 avhandling innehållade orden Anna Fyrberg Yngfalk.
1. Co-Creating Value : Reframing Interactions in Service Consumption
Sammanfattning : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. LÄS MER
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